Client onboarding is the process of welcoming new clients/accounts to your business while effectively gathering the information you need to launch a successful campaign. Why? It’s crucial to reduce ambiguity and increase clarity to create a strong relationship with your new client. Those first couple of weeks with your new client are crucial to the success of the account and the relationship you build.

As we all know, the digital marketing world is constantly evolving. Our current favorite digital trend: abandoned cart messages on Facebook. Have you ever been online shopping and added a few things to your cart without purchasing? Only to then get a direct message from the store with the exact items you left without purchase? If you haven’t, you will soon. Facebook’s abandoned cart marketing has proven to be a necessity for businesses looking to grow in the booming e-commerce world. Here are the facts:

Everyone wants to grow their business, retain current customers and crush revenue goals but how? Three words: customer referral program. Referral program creation is almost as easy as it is satisfying. Of course, your business goals go above and beyond. So, now the question is, why aren’t your current customers buzzing to their friends about your raving fan customer service? Providing your customers with a reason to refer you is key.

Google just revamped what was formerly known as, home service ads to introduce “Google local services ads,” a service that occurs outside of customers’ homes. It’s essentially Google’s version of Home Advisor.

In a world that’s more digital than ever before, companies need to constantly innovate or they’ll risk loss of profit. Live chat is a great way to provide instant customer service to  potential consumers. It’ll give you the chance to instantly establish a relationship with consumers and make it less likely for them to leave your site.