Facebook. It’s the King of social media and for good reason. The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day, according to Inc Magazine. And with 1.8 billion monthly active users, that’s a huge opportunity for your business’ advertising strategy!

So how do you convince your boss that you need to jump on the social media train with the other 2 million advertisers?

When the workload starts to slow down for the day, do you ever take a minute to fill out a quiz that catches your eye? I mean, who doesn’t want to find out which character they should marry from Grey’s Anatomy? Everyone loves finding out more about themselves, especially through quizzes. And, if you want more leads, so will you.

An amazing employee is hard to come by (lucky for us, we have a whole team of ’em!) A solid work ethic and a good moral compass are obvious traits to look for in a new hire, but we challenge you to take it a step further. If you’re bringing someone new onto your team, they’ve gotta be freaking awesome. From the way they do their job to the conversations they have around the office, your new team member should fit the bill of your perfect employee. Aside from the obvious traits, these are a few important yet subtle skills you should try to identify in potential marketing team members.

Let’s be real, we all struggle with writer’s block. We know to turn that list of keywords into content but what do you do when you run out of keywords? Odds are, your business or website accumulates some sort of unique data. Use this to your advantage. For example, check out this article released by OK Cupid. It has absolutely nothing to do with the app. Instead, it’s just a content article on facts the app had collected that their audience may find interesting. Chances are you don’t have access to millions of profiles and data like OK Cupid does. Despite that, here are a couple places you can begin the search for your uncommon and interesting data.

Your business’ first page on Google is its 21st-century business card. In a world where one bad review can quickly sway the minds of potential customers, online reputation management (ORM) can make or break your company. It’s crucial to implement a strategy for building a reputation that’s in line with the mission of your brand.