Outsourcing your marketing is a smarter move no matter how big or small your business is. The long list of benefits touches companies of all sizes, not just of those that are too small to have an in-house marketing department. Working with a digital agency for small projects to even crafting and maintaining your entire digital presence can be an extremely efficient and effective move. But considering the intangible nature of these services, you might be confused by what you actually get with your money, and if it's even paying off. It's virtually impossible to list out a general cost for digital marketing services because the nature of this work is extremely subjective. In other words, you never really know what's going to need to get done until you get your hands dirty.
Focus on Results
Instead of focusing on pinpointing how much you think you're going to spend, focus your efforts on understanding what results you should be on the lookout for. Once you know what services you need to pay for, you need to understand what you're getting in return to gauge if your money is worth it. We've put together a great list of metrics you can keep track of to measure the performance of your digital marketing efforts.
Remember to keep yourself educated on what your digital agency is working on and what to look for. Communication is key, but when it comes down to your results, your bottom line is most important.