One of the best ways to decide where to eat or what service to use is by researching reviews online. The same is true for finding a Digital Marketing Agency. The easiest way is to check out reviews from other customers. These can usually be found on Google, Upcity, or even the agency’s own website. But don’t just look at the star-rating. It’s important to go through the reviews and find out why they are being ranked a certain way.
Outsourcing your marketing is a smarter move no matter how big or small your business is. The long list of benefits touches companies of all sizes, not just of those that are too small to have an in-house marketing department. Working with a digital agency for small projects to even crafting and maintaining your entire digital presence can be an extremely efficient and effective move. But considering the intangible nature of these services, you might be confused by what you actually get with your money, and if it's even paying off. It's virtually impossible to list out a general cost for digital marketing services because the nature of this work is extremely subjective. In other words, you never really know what's going to need to get done until you get your hands dirty.
When it comes to results, you need to be very picky with how your results are reported. So many agencies can hide behind impressions, visits, calls, click through rates (CTR) and beyond but as a business owner, you should care about one thing, your bottom line. At EIC, we take reporting and results to the next level and actually tell you to the penny how much money your marketing dollars got you. Your potential agency can have a KPI of calls but if those calls don’t amount to revenue, then what’s the point? Don’t let rest on their laurels and actually listen to the calls yourself. If you don’t have time to do that, pay them to or use a software like Callrail who will transcribe calls for 2 cents a minute. From top to bottom, a digital agency should always show an increase in:
So you just shook hands with your new digital marketing team. Whether you’re feeling excited, relieved, or you’re bracing and hoping your entire business doesn't crumble to the ground within a couple of weeks, you must have start with a few questions. After all, digital marketing is one of the most fluidly changing aspects of business out there. As with anything in life, you never stop learning in marketing. Even the most fluent and educated marketers have more to learn because the digital landscape is changing every second. This can make looking from the outside in a little murky. If you had a dollar for every time someone asked “So what does a digital marketing agency do exactly?” you would be rich and wouldn't have to hire one. The best thing for you and your business to do is to educate yourselves by asking the right questions. Here are ten questions you should ask your digital marketing agency: