Google is a powerhouse in the business world. Your goal is to create a great customer experience, and Google is the vessel that can make that happen. It's the first place potential customers go to search your business. Lucky for us, business owners (you) and marketers (us), Google has an outlet called Google My Business. It's a free and easy-to-use tool that allows businesses and organizations to manage their Google presence, starting with their business listing. Now the question at hand is, “How do I use this tool for my business’ advantage?” Well, here are a few tips to do just that:
Take Advantage of GMB Features
Google My Business has various features that allow you to monitor and ultimately optimize your Google business listing. Just a few of these features include insights, posts, reviews, video, messaging, bookings, etc. These features help you to get in front of potential customers. By using each feature to its full potential, you can provide quality contacts and nurture those leads into customers.
Pay Attention to the Listing
Recently, local businesses in the home services industry noticed Google started inserting links on their GMB profiles to a third-party website called singleplatform.com. What does that mean? When a customer submits a quote for a service, the company is not receiving the information, the third-party site is. To the customer, it seems like the company is ignoring their service request and will likely go elsewhere with their business. Yikes! Google announced the only way to resolve the issue they created is to reach out to the third-party site to disconnect.
While this is certainly a temporary problem, it's important to pay close attention to the business listing(s) you manage. Errors happen. Fix them before they cause problems for your business.
Explore your GMB and start optimizing business leads on Google. Google isn't just a spot to post your company phone number. Take advantage of the ever-evolving Google features, starting with your Google My Business profile. Manage customer reviews, respond to community Q&As about your business, create posts about recent business updates and more. Stay on top of the Google game and you'll have a major jumpstart on your competition.