Digital Marketing FAQs

Digital marketing is complicated, we know. Let us help. It’s essential if you want to succeed in business, it is now standard practice for any business that wants to get its product in front of a targeted audience.


What do the acronyms (CPC, CTA, CTR, PPC, SEO) mean?

  • CPC (Cost-per-Click) - The amount of money spent to get a digital advertisement clicked when running a PPC advertising campaign. CPC is used to assess the cost effectiveness and profitability of your campaign.

  • CTA (Call-to-Action) - A text link, button, image, or some other type of web link that encourages a website visitor to take an action on that website, such as visiting a landing page to download a piece of content.

  • CTR (Click-through Rate) - The percentage of your audience that clicks through from one step of your marketing campaign to the next. For an example, when you send an email and the click the Youtube or blog link. CTR would be the total number of clicks your link received divided by the number of people who opened the email.

  • PPC (Pay-per-Click) - Advertisers pay a publisher (like Google) a certain amount of money every time their ad is clicked. For search engines, PPC ads are displayed when someone searches for a keyword that matches the ad's keyword list, which is submitted in advance.

  • SEO (Search Engine Optimization) - Involves strategies and techniques to boost your website’s ranking on Google, Yahoo and Bing. Search engines are constantly changing how they rank sites so it’s important to keep fresh, relevant, keyword-packed content on your website. Hince the importance of blogs.


How important are blogs, tweets and Facebook?

Extremely. Exposure is everything in this industry. Since search engines began showcasing websites with fresh, relevant content, it’s very important to constantly have fresh content going out to drive organic ranking. No matter what industry you’re in, it’s crucial to make blogs a part of your website. Twitter and Facebook are also very beneficial for organic listings for ranking over your competitors. The dilemma is fresh, quality content takes time to produce. That’s where we step in.


What is Reputation Management?

Reputation management is the tactics used to control your online reputation. Customers search for reviews before deciding which product or service to purchase so when you have positive reviews, it drives business. Positive reviews additionally drive your PPC campaign results. At EIC Digital, our reputation management software encourages real customers to write real reviews and allows us to manage/reach out to any unsatisfied customers. We continuously monitor your social media, looking to thank the happy customers for good reviews and reaching out to unhappy customers to find out what you could’ve done different.


What other online ads do you handle?

Whatever makes sense for each clients’ needs, demographics and budget. We typically do Google, Facebook and LinkedIn ad campaigns but it’s dependent on the client’s demographic. No matter the platform, we can help you create a better, stronger campaign.


How do you charge for an online campaign?

It depends on how encompassing it is. To manage and maximize your campaign, we charge an initial set-up fee and an ongoing monthly fee for hands-on monitoring and regular analytic reporting. Other online components such as social media set-up or ongoing management, writing blogs, recommending updates within your site for SEO and other services are estimated by the size of your needs and the project.


What sets EIC Digital apart?

First, our Raving Fan customer service. We go the extra mile for our clients to surprise them with our customer service and ensure complete transparency throughout our entire partnership. Second, integrity. We will do what we say we’ll do and always act with integrity. We’ll never take advantage of our clients because we act in their best interest at all times. Third, love.  We absolutely love what we do and we know it comes through in our work. We wake up each day for our clients and love the opportunity to make the most of each day. Last but not least, we serve our community. We love to give back. We do this by providing digital marketing services and strategies to non-profits companies in the Jacksonville community.