Pay Per Click
This is exactly what it sounds like. On search engines, you can purchase advertising space on the top and right sides of the search result screens. When someone clicks on that ad, it drives them to your website and you pay a small fee for that “click” of the mouse that sent them to your site. The simplest way to describe this aspect of Internet marketing is “paying directly for website visitors.”
Pay Per Click Advertising can be incredibly beneficial and should be viewed as an excellent way to create momentum in your company’s Internet marketing strategy and as an effective way to capture other traffic you otherwise may not be able to capture with your SEO efforts. As such, it is an integral part of any Internet marketing strategy. EIC specializes in implementing powerful and cost effective PPC strategies to create leads for your business.
Our designs are based on years of marketing research. We know what works and what doesn't. We strive to influence the visitors’ way of thinking the moment they see your website. As Simon Sinek says, “People don’t buy what you do, they buy why you do it.” We know you have a strong “why” or you wouldn’t be in business, and we'll help you share that message. We create strong calls-to-action and valuable content that serves the visitor. All of this positions you as a leader in your industry, adding value to the lives of those you serve. At Lifestyle, we build websites with one thing in mind: bringing leads to your business