Maybe you’re headed out for coffee in a new town or you're at work dreaming about your lunch options. At some point, you’ll Google, “coffee shops near me” or “lunch spots near me.” This feature applies to businesses of all industries (including yours).

Google is a powerhouse in the business world. It's the first place potential customers go to search your business. This makes Google a huge tool that you need to master to grow your business. Lucky for us, Google has an outlet called Google My Business. It's a free and easy-to-use tool that allows businesses and organizations to manage their Google presence, starting with their business listing. Now the question at hand is, “How do I use this tool for my business’ advantage?”

Generation Z is here, and they’re more detached from human interaction than ever before. They were raised on quick Google searches and social media posts. As they make their way into the world as consumers, you should prepare marketing strategies that cater to their digital lifestyle.

Yeah, yeah, Facebook has been in hot water lately. But what does that typically mean for a company? They’re about to kick it into recovery mode. One of their latest and greatest achievements includes partnering with “WhatsApp” to give Facebook users easy access to getting their branding and message in front of businesses.

Targeted marketing is an opportunity for companies to reach consumers in the most tailored way as possible. It’s up to you to decide whether the concept is cool or creepy. We’re here to give you the low down on why we use targeted marketing as a tool in our arsenal.

Between Youtube, Vimeo and other major video sites, everyone’s eyes are glued to video. So, why’s this good news to you? You now have a captive audience of millions. Using video to your advantage will be invaluable for your growing business.

Consumers have way more control over their personal data. Whether you’re in the EU or “offer goods or services to, or monitor the behavior of, EU data subjects,” the GDPR requires businesses to be more transparent with their data collection and data use. Many businesses are conforming to this new data process, including Facebook.

Without a doubt, the videos on each social network are the most attention-grabbing and highest-viewed forms of media. Videos are extremely intriguing and it’s important to know how to use that fact to your advantage.